(SALES & DISTRIBUTION)
An accomplished retail and food service sales professional with more than 25 years experience across Middle East & Europe within Food Retailing and Food Manufacturing, within disciplines including Distributor management, Sales Operations, Sales Systems and Sales Capability, Trade Marketing, and Procurement.
Legacies: hands-on successful experience in turning around declining sales performance into significant double-digit, multi-million dollar growth for both Principal and Retailer. Driving sales performance through a highly focused Sales Capability agenda, raising capability and performance in line with the annual business plan and sales strategy.
A detail-oriented/analytical person, possessing advanced negotiation skills, cross-cultural experience, strong communication & presentation skills, managing change of Distributor & Agent relationships following mergers/acquisitions, familiar with and accustomed to P&L-based profit-driven/oriented business systems & processes.
MEET THE TEAM
COMMERCIAL DIRECTOR (FOOD SERVICE & EXPORTS)
Khaja heads up our Food Service and Exports Division and, along with his team, manages our biggest UAE & GCC food service client accounts. Worldwide exports of our Khazan and Kitco snacks products is also under the responsibility of Khaja.
A Management and Sales Professional has over twenty (20) years of experience in the international companies including FMCG sectors and responsible for supply chain, Sales operation and all aspects of business strategies which leads to profitable growth contribution by establishing and accomplishing business objective, mission and vision.
Analytical and Detail oriented, holding a master’s degree in management and International Supply Chain Certification from USA. Current Responsibilities include Budgeting, New Export Market/ New Customer Development, Distributor Management, Liaising and Developing business with Leading QSR’s and Food service Customers across all Group products.
HEAD OF SALES OPERATIONS
A seasoned food & personal care FMCG professional with 9+ years of relevant experience in the GCC, Levant, India & MEA Region across functions of Sales, Supply Chain and Procurement with expertise in Distributor management, Sales operations and capabilities, Cost effective sales re-engineering, P&L control, Trade marketing, Market insights & analytics and directing/coaching effective teams.
Having previously managed global powerhouse brands he comes with a strong focus on strategic client relationships and data driven decision making. In his current role, he has been instrumental in driving a paradigm shift towards cost effective restructuring of the RTM strategy across sales and logistics on top of delivering high double-digit growth across channels/brands.
SENIOR KEY ACCOUNTS MANAGER
Badshah leads the Mezzan UAE Modern Trade Key Account business, across leading brands such as Red Bull, San Pellegrino, Acqua Panna, Kitco, Vit Hit, Gandour and Country XL Rice.
Badshah is an accomplished sales professional with over 18 years FMCG experience in the UAE. He has worked with several blue-chip organizations like Procter and Gamble and Mars. He has experience in multiple categories from Confectionary, Pet food, Beverages Frozen and Food.
Badshah is accountable to deliver sustainable profitable growth and he believes that people are greatest asset for the organization, and he is proud to lead the Mezzan UAE winning team for Modern Trade Key Accounts.
BUSINESS DEVELOPMENT MANAGER (HoReCa)
A sales management professional with 15+ years experience in UAE. Proven track record in business growth, Product Development, Brand Management, Cost Control, Profit Maximization, Revenue Achievements, Product Research and Competitors Analysis.
Qualified and self motivated senior finance professional offering 15+ years of extensive experience in the areas of Financial Controlling, reporting, MIS, Strategic and Operational Planning, Business Analysis, Auditing, Treasury, Risk Management, ERP implementations, Acquisition & Mergers, Product pricing strategies and project management within diverse industries.
Complete understanding of manufacturing, commercial and supply chain operational models. Strategic, result oriented, reliable and dedicated team player who works well under pressure.
SUPPLY CHAIN MANAGER
Seasoned Supply chain professional with strong business experience over than 14 years in the FMCG & QSR sector. Specialized in Supply chain / operation and invaluable knowledge of managing Projects, resources & staff in an effective and efficient manner.
Highly focused with a comprehensive understanding of logistics, warehouse operations, inventory management, procurement & supply chain.
Strong operations professional with a Bachelor of Business Administration (B.B.A.) focused in Business Administration from University of Jordan.
Review of his credentials will confirm that he has served as the catalyst for successful Marketing & Business Development initiatives for FMCG (Food & Beverages, Consumer goods) sector, complemented by high-caliber management and engineering qualifications and proven track record of delivering value to client organization.
A competent and result-oriented professional with a Master’s Degree focused on Computer Science from Bharathiar University, having over 16 years of IT experience in Strategic Planning, Infrastructure, Project Management, ERP System and various Business Applications. Implemented successful business automation back-to-back with effective results in various business areas which have boosted the processing speed and marked drastic and significant changes in the business. Team leader and team player with excellent people management skills.
Experienced Administrator with a demonstrated history of working in the consumer goods industry and skilled in Sales operation, Business process implementation, Negotiation, Budgeting, Sales Analysis, Business Planning etc.
A strategic and innovative HR Professional who translates business vision into HR initiatives that improve performance, growth, and employee engagement. As a HR Lead, he supports the company with a unique perspective and appreciation that human capital is every organization’s greatest asset. Proficient in HR strategy, he has been instrumental in aligning various human resource initiatives with corporate policies & converting them into actionable, value-added goals.
Having worked mostly in the areas of Compensation & Benefits, Succession Planning, Talent Acquisition, Employee Relations, Training & Development, Quality Management for the FMCG sector for over 13 years, he is particularly adept at payroll, staff training, recruitment, HR Analysis, Budgeting and has a thorough understanding of the UAE Labour law. He holds a master’s degree in Human Resource Management & is experienced in the areas of providing tactical advice to operational managers; directing the complex administrative functions of the organization; developing company culture and mediating disputes resourcefully.